Literacy in Unlikely Places: Why Reading Matters in Every Career
When people think of literacy, they picture books and classrooms, but in reality, strong reading skills are the secret weapon behind many unexpected careers. Whether you’re scoring touchdowns, signing brand deals, or producing music, understanding the fine print can make or break your success.
A Young Professional engaged in Victory. Stand!: Raising My Fist for Justice by Derrick Barnes, Tommie Smith, and Dawud Anyabwile during the Entitled Learning Young Professionals Program.
Sports & Literacy
Elite athletes don’t just rely on physical skill—they must study complex playbooks, analyze contracts, and negotiate sponsorships. NBA legend LeBron James built a media empire by understanding business deals, while former NFL player Myron Rolle transitioned from football to neurosurgery, proving the power of education. On the flip side, players like Allen Iverson struggled financially due to poorly managed contracts, highlighting the importance of financial literacy.
Influencers & Literacy
A viral moment is great, but sustaining a career takes strategy. Influencers must decode brand partnership agreements, read algorithm updates, and track analytics to maximize earnings. Tabitha Brown, for example, built her empire by making smart business moves and reading the fine print, while other influencers have unknowingly signed exploitative contracts that stripped them of creative control.
Young Professionals in the Entitled Learning Summer Program collaborating on a marketing strategy with a marketing professional.
Creatives & Literacy
Behind every hit song, bestselling book, or blockbuster film is a contract that dictates who profits. Music artists like Prince and Taylor Swift fought to regain ownership of their music after signing restrictive deals early in their careers. Filmmakers like Ava DuVernay emphasize the importance of knowing industry contracts to maintain creative freedom and financial security.
Final Thoughts
Success isn’t just about talent, it’s about knowledge. Literacy empowers professionals to make smart decisions, protect their work, and thrive in competitive industries. This is even more critical for Black kids, who often face systemic barriers to financial education and career guidance. Understanding contracts and business structures can prevent exploitation and create generational wealth. No matter your path, reading isn’t just a skill—it’s a superpower.